Should You Buy .us?

The answer is simple: Yes, you should absolutely buy .us domain names.

Having a .us domain is great way to say that you and your business are proud to be American. There is no better time than the present to register your domain as a .us.

From a business perspective, the .us domain is pivotal. The .us extension enables domestic and international firms of every size and industry to protect their trademarks and establish corporate identities online in the United States. The same is true for not-for-profits and charities, enabling them to show their presence within the United States.

The usage of ".us" domain extensions is sharply rising, with organizations switching to alternative top level domain extensions rather than ".com" to bolster their online brand with American audiences, according to Sedo.com, a leading online marketplace for the sale of domain names, based in Cambridge, Mass.

Sedo said it is supporting a number of ".us" sales to foreign companies, including Viva Technology (Viva.us), a German-based publishing solutions provider; Dialogue Language School (language.us and languages.us), a Belgian-based dialogue language school; and EasyCar Ltd. (EasyCar.us), a Britain-based car rental company.

Other high-profile ".us" extensions registered by foreign companies include volvocars.us, hitachi.us, ikea.us and vuarnet.us.

Sedo sold the the URL foods.us for $20,000 to Natural Foods Inc. from domain-owner Christian Zouzas (www.got.us).

Christian Zouzas, one of the largest .us domain holders, has posted more than 200 ".us" domains for sale on Sedo.com, including -- movies.us, America.us, property.us and bingo.us, among others.

The .com market is dwindling, along with .net, .org and so on.  Why not get a strong keyword rich domain name that ends with .us to certify your patriotism online?  Know that if you don't, someone else will! .uk is thee extension in the United Kingdom and .de is thee extension in Germany (Deutschland), inevitably (and as the other extension markets decrease in availability) the .us will become thee extension in the United States.

"Outside the United States and most notably across Europe, most domain extensions are affiliated with the country in which the company operates. However, in the U.S., the standard is the .com extension," said Matt Bentley, chief executive officer of Sedo.com. "Many organizations, especially those based overseas, are strengthening their identity in American markets with a .us domain. As the extension grows in popularity, the value of owning a .us domain increases dramatically."

According to Zouzas, companies across all markets are now considering domains with ".us" extensions, especially those looking to enhance their marketing initiatives and grow their U.S. customer base. "More companies are contacting me and researching domains available on Sedo.com, as they recognize the opportunity to drive their U.S. presence with a new .us domain name," said Zouzas.

Check our Available Domains for current listings, including .us names.