A domain name is the foundation of
any successful online strategy, and is often the difference between success and failure for e-commerce
Here are some of the reasons why businesses and individuals invest in domain
Instant Brandability - With the right
name your brand is already built, e.g: BaseballCards.com,
TruckParts.com. A targeted domain name can be used to protect your current
brand, or promote certain areas within your business.
- Instant Credibility - Your domain name is the first thing people
see. TruckParts.com gives out a far more powerful message than
GetYourTruckPartsHere.com. You can also personalize your e-mail addresses: Jane@truckparts.com, looks
much more professional and is far more likely to be opened than:
- Descriptive name - Helps with your
search engine placement. It also helps if the domain is relevant to your business, both for SEO and also for
customers' understanding of what you do.
- Business Asset/Investment - The name is a business asset
that will increase in value as more Individuals and businesses come online. Memorable,
Generic and Brandable names are rapidly increasing in value as people realize the need to stand
out from their competitors.
- Minimize competition - If you don’t
have a great name, you can be sure your competitors will. Work out the lifetime value of each customer you
could lose by buying a poor quality domain name.
- Targeted leads - It’s becoming quite normal now
for people to type your domain name into the browser instead of going through a search engine. (This type in
traffic has been proven to convert up to 80% of visitors – whereas search engine traffic averages around 1-2%)
– Hence your advertising budget will be much more cost effective.
- Tireless Salesman - The correct domain name
works tirelessly for you 24 hours a day. It's an entire marketing
campaign that will never be outdated or irrelevant.
But even after all
Domain names are
You’ve no doubt heard this and may even think it yourself. This may be true in
some instances, but most domains you see are certainly not overpriced.
Well consider the value of one customer to your business. Not
just for one sale, but their lifetime value. This customer will probably refer friends who in turn will refer
But forget referrals for
the time being.
Lets just say this
customer's lifetime value to you is: $2,500 and because of your new domain name you have 200 new
That’s a potential of
$500,000 in revenue which has come to you because of your name. If the name is good enough, these customers have
probably been gained by type in traffic, or traffic gained with minimal advertising.
leveraged correctly, domain names are worth the
There are now nearly two billion people who access the web on a regular basis and these numbers
are increasing at an incredible rate every month, and just as importantly, so are the spending habits of
these new and old users.
The office for national
statistics has data proving that people are ditching the local shopping mall to shop online
because of ease of use, a greater selection of products, and goods are cheaper
To capture your share of
this expanding market you need good, traffic inducing, keyword-rich, Domain Names. Check out our Available Domain
The golden days of the
Internet are still far ahead of us, so make this the time that you cement your online
To see how other people
are leveraging their domain names to promote their businesses online, visit our Managed
Domains for websites designed and maintained by BSF Domains, and Sold
Domains for domain names purchased by our customers to further their SEO