Domains

A domain name is the foundation of any successful online strategy, and is often the difference between success and failure for e-commerce ventures.

Here are some of the reasons why businesses and individuals invest in domain names:

• Instant Brandability - With the right name your brand is already built, e.g: BaseballCards.com, TruckParts.com. A targeted domain name can be used to protect your current brand, or promote certain areas within your business. 

• Instant Credibility - Your domain name is the first thing people see. TruckParts.com gives out a far more powerful message than GetYourTruckPartsHere.com. You can also personalize your e-mail addresses: Jane@truckparts.com, looks much more professional and is far more likely to be opened than: JoeSmith@gmail.com.

• Descriptive name - Helps with your search engine placement. It also helps if the domain is relevant to your business, both for SEO and also for customers' understanding of what you do.

• Business Asset/Investment - The name is a business asset that will increase in value as more Individuals and businesses come online. Memorable, Generic and Brandable names are rapidly increasing in value as people realize the need to stand out from their competitors.

• Minimize competition - If you don’t have a great name, you can be sure your competitors will. Work out the lifetime value of each customer you could lose by buying a poor quality domain name.

• Targeted leads - It’s becoming quite normal now for people to type your domain name into the browser instead of going through a search engine. (This type in traffic has been proven to convert up to 80% of visitors – whereas search engine traffic averages around 1-2%) – Hence your advertising budget will be much more cost effective.

• Tireless Salesman - The correct domain name works tirelessly for you 24 hours a day. It's an entire marketing campaign that will never be outdated or irrelevant.

But even after all that...

Domain names are too expensive?
You’ve no doubt heard this and may even think it yourself. This may be true in some instances, but most domains you see are certainly not overpriced.

Why?
Well consider the value of one customer to your business. Not just for one sale, but their lifetime value. This customer will probably refer friends who in turn will refer others.

But forget referrals for the time being.

Lets just say this customer's lifetime value to you is: $2,500 and because of your new domain name you have 200 new customers.

That’s a potential of $500,000 in revenue which has come to you because of your name. If the name is good enough, these customers have probably been gained by type in traffic, or traffic gained with minimal advertising.

If leveraged correctly, domain names are worth the expense.
There are now nearly two billion people who access the web on a regular basis and these numbers are increasing at an incredible rate every month, and just as importantly, so are the spending habits of these new and old users.

The office for national statistics has data proving that people are ditching the local shopping mall to shop online because of ease of use, a greater selection of products, and goods are cheaper online.

To capture your share of this expanding market you need good, traffic inducing, keyword-rich, Domain Names. Check out our Available Domain Names.

The golden days of the Internet are still far ahead of us, so make this the time that you cement your online success.

To see how other people are leveraging their domain names to promote their businesses online, visit our Managed Domains for websites designed  and maintained by BSF Domains, and Sold Domains for domain names purchased by our customers to further their SEO strategy.